Revenue management and pricing : case studies and applications
Responsibility edited by Ian Yeoman and Una McMahon-Beattie. Imprint London : Thomson Learning, c2004. Physical description xvi, 216 p. : ill ; 25 cm.
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Description
Creators/Contributors
Contributor Yeoman, Ian. McMahon-Beattie, Una.
Contents/Summary
- Foreword: EJ Krieken. Introduction, using the book. Cases. Revenue management basics in the charter boat industry. EasyJet: an airline that changed our flying habits. The Wedding Bell Blues. The Right Price Consultants. Revenue Management in Restaurants. Dynamic Pricing of Distillate Products at Petroleum Terminals. Free Nelson Mandela? The politics & pricing of culture within society. Sex & Saunas. Hotel Demand/Cancellation Analysis and Estimation of Unconstrained Demand using statistical methods. Bolton Wanderers: a case of good practice in the football industry? Unconstraining Demand Data at US Airways. Revenue Management in the Health Care Industry. Revenue Management in Visitor Attractions. To Trust or Not to Trust: variable pricing and the customer. Cases in Legal Aspects. Understanding the Bid Price Approach to Revenue Management.
- (source: Nielsen Book Data)
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